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Deluxe VR and Guy Norris’ Creative Agency PROXi to Join Forces for Cinematic Virtual Reality

  • Published

    January 11, 2017
  • Category

    press

Deluxe VR signs agreement with VR production company co-founded by 30-year veteran Action Director Guy Norris and son Harrison Norris, creators of “Suicide Squad” VR experience, to collaborate on 360° VR experiences



Los Angeles, CA – January 11, 2017 – Deluxe announced today that Deluxe VR has joined with PROXi to create cinematic 360° virtual reality (VR) experiences. Founded by Guy Norris, one of the industry’s foremost Action Directors and Stunt Coordinators, and his son Harrison Norris (both credited on Mad Max: Fury Road, Ghost in the Shell, and Suicide Squad), PROXi creates immersive adventures that drop audiences into the middle of Hollywood blockbusters. PROXi will integrate its creative, directing and live action 360° production expertise with Deluxe VR’s best-in-class global VFX, real-time rendered VR and on-set data services to create live-action VR spectacles of the biggest movies for worldwide audiences.  

Deluxe President and GM of Visual Effects and VR, Ed Ulbrich, recently worked with the Norrises on Warner Bros’ hit movie Suicide Squad. The Norrisses then went on to create the VR experience for Suicide Squad that debuted at Comic Con 2016. Ulbrich said, “Guy is one of the biggest and most highly regarded names in action design and stunts, and with Harrisson’s inspiration, he’s taken that passion into virtual reality. Some of the most compelling movie-based VR experiences come from big action sequences, and Guy is brilliant in that realm. Joining forces to extend Guy’s creative team with our specialization in VR and VFX is a perfect fit.” 

Norris said, “VR has let us unleash so many new ways to bring audiences inches from the action; the kind of experiences that have the interactivity of high-end gameplay and the immersiveness of cinematic film. It’s a new way of creating entertainment targeted specifically for the new generation of audiences. That’s where PROXi and Deluxe VR are such a perfect fit. Deluxe has a global reputation for artistry and innovation, and they have creative talent and technologists based all over the world. They’ve also been developing the kind of interactivity that elevates experience immersion. Together, we can create productions of the biggest scale and scope.”

About Deluxe VR
Los Angeles-based Deluxe VR provides end-to-end services across all VR platforms, including creating real-time and pre-rendered CG content as well as 360° live-action video. Its dedicated team of immersive experience designers, artists and developers work with the world’s leading brands and content partners to redefine what’s possible in content, communication and commerce.

About PROXi
PROXi is a creative agency and VR production company dedicated to cinematic, live action VR. Its cutting edge technology and years of combined filmmaking experience allow the company to create immersive adventures, exhibiting drama, horror, comedy and action in a way no other VR company can. PROXi’s proprietary software and extended post-production team allows it to take any project from concept to completion.

About Deluxe Entertainment Services Group Inc. 
Deluxe Entertainment Services Group Inc. is the global leader in digital services and technology solutions for content creation and delivery. Since 1915 Deluxe has been a trusted partner to Hollywood studios, independent filmmakers, TV networks, online content producers, brands, and anyone looking to bring stories and experiences to audiences. Deluxe Creative companies house the world’s top talent, amplified through a unified technology and business infrastructure to streamline processes, move media seamlessly, and connect our teams globally. Deluxe Delivery Solutions offer everything clients need to transform and deliver content in any format and release or broadcast window, for any recipient, to any device and destination. With headquarters in Los Angeles and New York, and operations in 25 key media markets worldwide, the company relies on the talents of 7,000 of the industry’s premier artists, experts, and innovators.  bydeluxe.com