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HDR to the Home: Rethinking Delivery Strategies

In its ongoing coverage of the evolving image format ecosystem, The Broadcast Bridge published a piece by Deluxe Delivery VP of Product Marketing Kelly Delany that explores the challenges of bringing 4K, UHD, HDR and other stunning new formats to viewers at home. Given the investment in infrastructure and workflows required to manage the complexity and bandwidth – and the inevitable evolution to whatever comes next, outsourcing this work to enable tiers of service that support the migration of 4K SDR to 1080p HDR first, then to 2160p HDR, may be content owners’ and providers’ most economical path to enabling exciting new viewing experiences for audiences. Read the full story here.