Press Releases

Deluxe Tapped By China Film For Mastering Services On Movies In China Giant Screen Format

LOS ANGELES, Oct. 27, 2014 /PRNewswire/-- Deluxe has entered an agreement with China Film Co. Ltd. to provide mastering services for motion pictures released in the  China Giant Screen (CGS) format.

As part of the agreement, the companies will develop a 115,000-cubic-foot mastering facility and screening room in Los Angeles. Deluxe announced its agreement with the Beijing-based company at ShowEast 2014, the annual trade show for cinema operators from the U.S. and abroad that's now under way in Hollywood, Fla.

"The CGS format offers not just an enlarged image but an image that's greatly enhanced to accommodate the large format," said Joe Hart, senior vice president of Deluxe Digital Cinema. "Deluxe is thrilled to provide the state-of-the-art mastering services required. We expect the new mastering facility and screening room to act as a real showcase for the format and related technology."

The CGS format produces projected images of more than 65 feet wide and 35 feet tall.

"CGS, as a premium large-format cinema system based on proprietary technology, has won wide support both from China and the international community, including most major players from Hollywood," said Lin Minjie, chairman of China Film Digital Giant Screen (Beijing) Co. Ltd. "We are very excited to work together with Deluxe in providing mastering services for CGS screens and promoting CGS systems in the broader market. Our joint effort will undoubtedly bring even more successes to CGS and deployments of the system."

Deluxe Digital Cinema, or DDC, has a long track of service to global distributors and exhibitors. Its comprehensive menu of services includes:

mastering for multiple-language 2D or 3D motion pictures;
subtitling, titling and foreign titling;
restoration and preservation solutions; and
digital effects such as title-sequence design, motion graphics and 3D animation.
For additional information on the Deluxe-China Film partnership, ShowEast attendees can stop by booth #115 on the ShowEast exhibit floor, where the companies will be demonstrating the CGS format through Thursday.

About Deluxe

Deluxe Entertainment Services Group Inc. is a global leader in media and entertainment services for film, video and online content, from capture to consumption.

Since 1915, Deluxe has been the trusted partner for the world's most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management, and new digital solution-based technologies.

With operations in Los Angeles, New York and around the globe, the company employs nearly 6,000 of the most talented, highly honored and recognized artists and industry veterans worldwide. Deluxe is a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc. For more information visit www.bydeluxe.com.

About China Film Co. Ltd.

China Film Co. Ltd. (CFC), is the largest and most influential company in film industry in China. CFC businesses are divided into four categories—production, distribution, exhibition, cinema-related services—which cover a wide spectrum of film-related businesses. It has partnerships and joint ventures from around the world and close business ties with almost all major players in the industry.

CFGS (Beijing) Co. Ltd., a subsidiary of CFC, offers premium large-format cinema solutions in the CGS format to clients world-wide. Based on the success of its proprietary technologies and business model, there have been 70 CGS theatres built since its rollout in 2011, in addition to a long list of near-future deployments, including clients outside greater China.

As a business partner of CGS, GDC will provide local installation and after-sales services to CGS clients outside China. GDC is a leading digital cinema service and solution provider, ranked the first in Asia Pacific and the second in the world.