In Streaming Media, Deluxe VP of Product Management, Kristie Fung, discusses the evolution of the awards campaign and how to leverage branded OTT sites to engage voters. The 2020 awards season saw streaming services both old (Amazon, Netflix) and new (Apple) claim their share of both nominations and wins for their original content. With today’s media landscape boasting an overabundance of quality content and legitimate award contenders, an effective award campaign is more important than ever for producers and distributors to snag a coveted award and bask in the glow of critical recognition. What may be surprising is how the studios of "Old Hollywood" have cleverly redeployed the tools of the streaming wars in service of their competition with their younger digital competitors. content owners.
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