In B&C, Deluxe VP of Product Strategy and Marketing, Hannah Branhardt discusses predictable pricing models.
Studios and distributors are reinventing themselves and will continue to create change in the media and entertainment landscape, forging a new path for industry vendors and suppliers to change with them. With viewers jumping on the newest trends and forcing studios and distributors to constantly play catchup, this is the time to cultivate an approach to pricing that enables predictability across all stakeholders.
To combat the influx of new and original content and the added pressure on partners, distributors need to turn to predictable subscription pricing models. This type of pricing model focuses on what or how much content owners and distributors are willing to invest in services such as localization, transcription and other services, versus the traditional cost-based transactional pricing model in which pricing is based on manufacturing or production costs. As the industry shifts towards a subscription model and away from a-la-carte pricing, there are several factors impacting these changes.
Just as the music industry shifted its approach, going from single downloads and purchases to subscriptions, studios and creators are now offered this luxury. Instead of paying per service, whether it’s reformatting for OTT and mobile or dubbing for languages and subtitles, now studios can have access to these services without being limited by cost.
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