While Brad Soroca’s home is Deluxe Entertainment Services Group as its chief commercial officer, he has long resided at the intersection of content and technology, dating back to his prior tours of duty at such roosts as NBC Local Media, ESPN Digital Media, eMusic, and cloud-based workflow tech startup Arazoo.
Being situated at that intersection continues to provide Soroca with a vantage point which he described as “a good window” looking onto industry transformation as “massive amounts of content are going to more and more platforms worldwide.” Complexities spanning multiple platforms, formats and languages are growing, he said, “at a rate that hasn’t been seen before.”
From this has grown in turn a compelling need for managing, organizing and handling those complexities that challenge content creation and delivery, a responsibility which Deluxe has embraced on varied fronts, perhaps most notably with its development of Deluxe One.
Soroca noted that Deluxe’s end-to-end postproduction and distribution services take content from lens to living room, anywhere in the world. Deluxe One virtualizes these services in the cloud, giving customers the opportunity to leverage these powerful solutions, regardless of workflow, to maximize the value of their content.
Designed to simplify the overall process, making it easier and faster to get quality content to audiences all over the world, Deluxe One provides a unified platform for customers to manage their content--from creation to delivery--all in one place. Built on a micro-services architecture with open APIs, customers choose the services they need––from content acquisition and title and asset management, to localization, distribution, and OTT playout--unifying a traditionally fragmented media supply chain and giving customers control of their workflows.
In contrast to traditional closed-silo solutions, Deluxe One is devised to be open, allowing for integration with third-party solutions for improved collaboration.
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