LAST YEAR’S YOUNG LIONS FILM WINNERS GET TO REVISIT THEIR WINNING CONCEPT IN CANNES USING DELUXE’S WELL-KNOWN CREATIVE SERVICES BRANDS: COMPANY 3, BEAST AND METHOD STUDIOS.
June 13, 2013 – Deluxe Entertainment Services Group and the Cannes Lions International Festival of Creativity have teamed up to strengthen their dedication to nurturing the creative pursuits of young talent in the advertising and communications industry.
Deluxe and Cannes Lions are pleased to announce the implementation of the Young Lions Masters Series, a continuation of the Young Lions Film Competition, for which Deluxe serves as official sponsor. The Young Lions Masters Series, debuting at this year’s Cannes Lions International Festival of Creativity taking place June 16-22, 2013, will bring back the winners of the 2012 Young Lions Film Competition, Livio Basoli and Lorenzo Picchiotti of McCann Worldgroup, so they can revisit their award- winning concept. Deluxe’s well-known Creative Services brands, Company 3, Beast and Method Studios will be on-site at the Palais des Festivals et des Congrès providing best in class creative artistry and service to help these brilliant young creative minds take their concept to new levels.
Livio Basoli and Lorenzo Picchiotti of McCann Worldgroup will be the first participants in the Young Lions Masters Series program developed and supported by Deluxe. Upon their return to Cannes in a few days, they will be challenged to produce and finish a piece of up to 60 seconds for Movember, a non-profit organization which seeks to raise awareness of men’s health issues by, among other things, encouraging men to grow moustaches for the cause. Movember is the same charity for which Basoli and Picchiotti produced their winning 2012 Young Lions Film Competition project.
Deluxe offers an end-to-end collective suite of boutique operations, technology innovation, and solutions that delivers inspiration, meticulous service and maximised efficiency to creative artists. “Not only do we understand how important it is to encourage and cultivate young talent, we see this as an opportunity to explore creativity during the most creative of gatherings the industry has to offer,” said Peter Feigin, Chief Marketing and Revenue Office at Deluxe. “With the Young Lions Masters Series, we move beyond concept ideation and see what happens when the best young minds are given access to the innovative artists and technology contained in Deluxe’s Creative Services brands - the best post-production resources available.”
“Deluxe’s Creative Services brands have had the opportunity to work on a number of ground-breaking projects from feature films to commercials, including many that have been honored at Cannes Lions,” said Stefan Sonnenfeld, President of Creative Services Group at Deluxe. “We are pleased to have the privilege to work with the most promising young creative minds in the industry on this unique project and are looking forward to providing our artistry and service to these talented individuals.”
The Young Lions Masters Series participants will have six days to shoot and finish their piece using Deluxe’s Creative Services brands for post production, including: Beast for editorial, Company 3 for color and sound design and Method Studios for VFX and finishing. All post production will take place at the Deluxe booth on Level 1 at the Palais des Festivals in Cannes. The final film will premiere at the in Cannes on Saturday, June 22, 2013 and will be used to support the admirable efforts of Movember.
"We are really excited to take the Young Lions Film Competition to another level with a high quality production of the 2012 Gold winning film," says Steve Latham, Director of Talent & Training at Cannes Lions. "This is fantastic opportunity for the winning team to really showcase their work."
Delegates can learn more about Deluxe’s Creative Services brands – Company 3, Beast and Method Studios – and how the company manages to marry the delicate touch of a boutique approach with the efficiencies of a broad industry infrastructure by visiting the Deluxe booth on level 1 at the Palais des Festivals et des Congrès during the Cannes Lions International Festival of Creativity, June 16-22, 2013 or by visiting www.bydeluxe.com
About Deluxe Entertainment Services Group Inc.
A wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., Deluxe is a leading provider of a broad range of services and technologies for the global digital media and entertainment industry. Bringing together a comprehensive network of specialized companies with best-in-class artistry, cutting-edge technology, streamlined delivery and distribution solutions and customized management strategies, Deluxe approaches all of its businesses with an ingrained attention to quality, detail and creativity. From start to finish, in whatever format or language is required, Deluxe has the infrastructure and in-house capacity to provide complete solutions to a broad range of customers, including: major motion picture studios, television networks and cable companies, advertising agencies, brands, production companies, independent distributors and content owners.
60th Cannes Lions International Festival of Creativity, June 16-22, 2013, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, close to 36,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long program of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.