The world’s leading content creators, broadcasters, OTT providers, and distributors rely on Deluxe’s experience and expertise to globally create, transform, localize, and distribute hundreds of thousands of assets per month. This scale presents a unique set of challenges and opportunities, further multiplied by the benefits that cloud orchestration, automation, and self-service bring to technical teams.

In our session at Amazon Web Services recent re:Invent conference, we dove into how, with Deluxe One, we are applying machine learning to workflows such as fingerprinting and conformance, and specifically how we are operationalizing these as a set of primitives that can be consumed by both customers and services alike. We shared the rationale behind our selection of machine learning technologies for workflows such as supply chain, creative and visual effects, where they make sense, and we discussed how we make them available to internal development and data science teams through our MLOps/DevOps pipelines.