Deluxe Entertainment Services Group is a services and systems developer for video producers and service operators, handling the supply chain from creation to distribution. Through its scale and capabilities, Deluxe makes high quality content accessible to markets around the world.
Like their customers, Deluxe has been aware that digital systems have changed media and entertainment production, delivery and, in particular, consumption modes and patterns to such an extent that, if they wanted to remain useful and relevant, they would have to substantially change the nature of their media services.
Specifically, the number of markets is increasing, as well as the number of languages and media formats studios must manage. Consumer expectations now include receiving content on each of their devices, new and existing, and receiving it in a locally acceptable manner – both of which have proven persistently complex.
In fact, Deluxe believes that, consequent to these changes, a content studio's ability to deliver content globally while meeting all of these demands may soon be the measure of their success. If producers have to put so much effort into distribution and processing, creators and consumers could also wonder how far their resources will go toward maintaining the quality of the content itself.
Last month at NAB, Deluxe Entertainment launched Deluxe One, a cloud-based, open platform of microservices designed to meet these challenges. The launch gave Digital Media World a chance to meet one of the platform’s main architects, Andy Shenkler, chief product officer at Deluxe. He talked about how Deluxe has reorganised and is delivering its media supply chain services via the cloud, similar to the way some companies have started handling their customer relationship and marketing services.
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