by Allan Lamkin, Deluxe Chief Technology Officer
The cloud isn’t new, but that doesn’t make it any less revolutionary.
Cloud computing has completely evolved business computing and software architectures, changing a rigid set of services into an iterative, scalable set of applications that constantly transform to meet the needs of companies and consumers.
In today’s fast-changing, hyper-competitive landscape, businesses need to offer superior flexibility and speed in order to ensure operational success and satisfy customer demand. Sticking to rigid solutions that cannot scale or deliver services at the speed at which consumers’ needs evolve can cause businesses to fail. Take, for example, the familiar story of websites crashing during the premiere of blockbuster shows or playoff games. This often occurs because their hosted platforms don’t have scalable technology to handle the sudden arrival of a large number of subscribers -- and it leaves many screens dark. Technology that doesn’t scale properly will ultimately crash, and the same can be said for the customer base if businesses don’t adapt and brace themselves for a necessary transformation.
Failing to embrace this shift can leave entire industries in the dark. Technology is rapidly advancing, and the only constant is change. Let’s look at how the cloud has become imperative in helping businesses manage these changes and how you can leverage them yourself.
Keep reading at Forbes.com.