As part of our ongoing championing of emerging talent, Deluxe's EFILM is a proud partner with Coca-Cola and Regal Films for their annual student filmmaking program.
The Coca-Cola and Regal Films program invites aspiring, up-and-coming filmmakers from 29 university and college film schools across the country to participate. Students receive funding, mentorship, and resources from the program's technical partners Deluxe's EFILM and RED Digital Camera. EFILM provides color grading services to each of the program's five finalists, who create 35-second films to connect people to the movie-going experience. The grand prize-winning film will debut at Regal theaters nationwide this summer and receive a RED camera package to launch their career.
Alex Portin, feature sales at EFILM, describes the experience of working with the young filmmakers, "EFILM is branching out to help students and independent filmmakers create stunning features and shorts with the most experienced talent in the industry. We strive to place as much care in small budget shorts as we do for hundred million dollar features. We thoroughly enjoy partnering with Coke and Regal, providing professional color to the young filmmakers, so they are confident in the look of their final product."
This year Coca-Cola and Regal Films have announced a new Fan Favorite Award. The program and its partners aim to create a platform to support the next generation of filmmakers through social sharing. Now through April 20th visit coke.com/RegalFilms to watch all of the finalists and vote by sharing their work on Twitter. The winner will be announced on April 23rd.