"Screeners ensure that influential entertainment business players who vote for the Oscars and other awards shows can easily watch contending films. Studios and guilds still show movies in theaters for voters, but many people rely on the DVD screeners to watch the crush of films in contention."
"It's the happiest time of the year," said producer Bill Gerber, an academy member whose film credits include "Gran Torino" and "Grudge Match." "There is something about getting screeners in the mail — it is just special."
Deluxe produced 350,000 of these screeners this awards season. But screeners were not always the awards season mainstay they are today. The LA Times takes a look at how the screener became an awards season staple.