On June 27, Deluxe SVP of Product Strategy Nazim Pethani took the stage at University of Southern California’s Conference (vETC), delving into how AI, micro-services, smart workflow orchestration and the cloud are poised to bring about the future of the media supply chain. In the presentation, Naz went into detail about the scalability of micro-services and open APIs; offered through Deluxe One, and, how this allows for faster turnarounds, easier integrations with new systems and partners, and simpler communication across all distribution services.
Using examples, Naz covered the key differences and benefits these new paradigms provide the futuristic supply chain. He also discussed how the models of basic capabilities such as file movement or transcoding differ if done in the cloud and the benefits to content owners, processors and distributors alike.
Naz approached micro-services and open APIs as solutions to integrate the fragmented supply chain – integrating various partners using Deluxe One – to provide a central, holistic view of the content universe for content owners. The discussion also touched on some common problems that can be solved using AI and Machine Learning such as smart orchestration and file conformance and, the power of data generated through the entertainment supply chain that can be captured using Deluxe One – from lens to living room! Watch Naz's full presentation above and click below to book a demo of Deluxe One.
Book a Deluxe One Demo