by Stefanie Gamberg, VP Product Management, Deluxe One
At IBC 2018, Deluxe hosted a breakfast with Digital Production Partnership (DPP) to explore how their members were approaching implementation of SMPTE & DPP’s new interoperable master format (IMF) for Broadcast and Online specification in their workflows.
We kicked off the event with a talk about where the industry is now and where it’s going, with representatives from A+E Networks, ITV, Sky, Turner and Vice discussing the challenges ahead for the growth of interoperable master format (IMF) and how important it is to the future of content.
Our discussion underscored the importance of standards that organizations like DPP, SMPTE, and HPA develop to create a level of uniformity in the industry when utilizing IMF. Whether piloting the new broadcast and online specifications, like ITV discussed at the event, or reinventing supply chains like Turner explained, each company shared stories about the challenges of metadata standardization when it came to incorporating IMF into their workflow. Although requiring significant effort to accomplish, it is only through standardization that we can guarantee interoperability across the systems and platforms utilizing IMF, and deliver truly industry wide benefits..
The discussion highlighted why platforms like Deluxe One are so relevant to the industry, since it is built to support the ever-increasing ways content is produced and distributed globally, as well as scale with business needs.
These events and open discussions are very much needed as we enter this new frontier of content. It’s important that the industry come together to share information about our workflows, accomplishments, and challenges. By understanding more about what others are doing and how they’re doing it, we can provide better solutions for our customers, improving their ability to monetize content, and increasing their speed to market.
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