Cannes Lions provides an opportunity for the global ad industry to come together and celebrate creativity in the one the most picturesque locales imaginable. From entertaining friends and clients on a yacht to demoing the latest immersive VR experiences and teaming with Little Black Book to co-host a weeklong beach party, Deluxe was in the thick of the action this year.
Outside of Method Design’s AICP reel (directed by Rupert Burton) being screened at the New Directors Showcase, the best part of the festival was seeing a number of projects touched by artists at Deluxe companies take home Cannes hardware, including two Grand Prix Lions, five Gold Lions, seven Silver Lions, nine Bronze Lions, one Glass Lion and many more shortlisted entries.
Grand Prix honors were awarded to The New York Times VR film “The Displaced,” which was colored by Company 3’s Dave Hussey and also picked up two Silvers. Nike’s “Margot vs Lily” nabbed Gold while “Last” was awarded Silver; both were colored by Company 3’s Stefan Sonnenfeld. Gold also went to original docu-series “The Most Dangerous Town on the Internet,” cut by Beast’s Blake Bogosian, as well as two Golds and a Bronze to Adidas’ “Your Future is Not Mine” colored by Company 3’s Tom Poole, who also worked on Gold and Bronze-winning Canada Goose “Out There” and Silver-winning Halo 5: Guardians “Hunt the Truth” webisodes. Austin-based Beast editor Ariel Quintans worked on a new website launch video for the US Air Force, which took home Silver; “Imagine the Possibilities” for Mattel’s Barbie brand, colored by Company 3’s Bob Festa, earned Silver as well. Bronze statues were to awarded Audi “Commander,” colored by Sonnenfeld; CoorDown “How Do You See Me,” colored by Company 3’s Sofie Borup and finished by Method; and Poole-colored spots AT&T It Can Wait “Fletcher’s Drive” and P&G “Strong.” SK-II “Marriage Market Takeover,” a project colored by Borup, was recognized with Bronze and Glass Lions. Method also worked on Silver-winner “DXP Car” for Domino’s and Bronze winners “Girls Can’t Code” and Hotel.com’s “Captain Obvious Runs for President” integrated media campaign. Shortlisted projects featuring Method’s contributions include Halo 5: Guardians “A Hero Falls,” Doritos “Ultrasound,” and Allstate “Social Savvy.” Always “Girl Emojis” cut by Beast Chicago editor Angelo Valencia also received a nod, as did NASCAR “It’s in Our Blood” and BAE “The Puzzle,” which were cut by Beast’s Adam Liebowitz in New York. Congrats to all on the amazing work and big thanks to everyone who helped make Cannes Lions 2016 a success!