Content is King ... But Data is The Future

Content is King ... But Data is The Future

The cloud has become critical to meeting the demands of audiences who expect instantaneous access to their favorite TV shows and films, but the M&E  industry has largely missed the opportunity to take advantage of the important benefits that data provides in a successful cloud platform. Our whitepaper explores the integral role that data plays in powering the cloud and automating the flow of content throughout the digital supply chain to provide a consistent and personalized end-user experience.